Brand Audit on CocaCola Company Free Essay Example, 1000 words

This is crucial element in auditing a brand since it determines how consumers are likely to react in choosing the brand among competing brands (Maclaran, Saren, Goulding, Elliott, & Caterall, 2010). Accordingly, the brand pyramid resonance of Coca-Cola brand compared to that of its major competitor Pepsi brand are as reflected in the chart below. Source (Carolina, Quentin, Charlotte, Alexandre, & Alya, 2013). Source (Carolina, Quentin, Charlotte, Alexandre, & Alya, 2013). The brand pyramid resonance of Coca-Cola and Pepsi brand above reflects that the various dimensions employed in assessing consumer’s attitude and perception towards a given brand has a favorable attribute in Coca-Cola brand compared to that of Pepsi brand. Even though consumers have positive remarks towards the Pepsi brand in the pyramid above, the remarks towards Coca-Cola brand seems superior. This is because the consumer research conducted in assessing the consumers’ reaction in considering the brand seems they would consider a Coca-Cola brand due to the positive attitude and perception they possess compared to that of the main competitor (Rosenbloom, 2013). Accordingly, Coca-Cola brand is more competitive in penetrating the market compared to competing brands due to brand image of consumers as reflected by their remarks in the brand resonance pyramid. We will write a custom essay sample on Brand Audit on CocaCola Company or any topic specifically for you Only $17.96 $11.86/pageorder now Competitive analysis is another vital factor that is employed in undertaking brand audit. One of the aspects that are employed in determining the competitive analysis of a given brand compared to its competitors in the market is consumer loyalty (Gillespie & Hennessey, 2011). The consumer loyalty towards Coca-Cola brand compared to that Pepsi brand is higher. This is reflected by the high sales revenue and volume that Coca-Cola brand generates compared to that of Pepsi brand. In addition, the number of regional markets that Coca-Cola brand dominates compared to that of its major competitor Pepsi brand is significantly higher. Thus, the competitiveness of Coca-Cola brand is substantially high compared to of its competing brands in the beverage market. Furthermore, the brand equity of Coca-Cola brand compared to its competing brands demonstrates it is highly competitive. Strategic Recommendations Owing to the high value of Coca-Cola brand as reflected in the brand audit, it is vital for the management to undertake strategic steps to safeguard its brand strength in future. One of the strategic steps recommended for Coca-Cola management is to enhance the brand position of its brand.

Violence and Education; School Safety - 937 Words

Violence and Education: School Safety The most recent shooting at the elementary school located in Newtown, Connecticut have shifted our focus on the question of whether or not we are doing enough to protect our students in our schools across the nation. Every morning, parents send their children to school every morning trusting that they will be returning home the same day, but as we all know that isnt always the case for some. The tragedies that have taken place show that we need to pay more attention and provide more resources in improving our school safety. I personally believe that all child have the right to education, therefore have the right to live and learn in a safe environment. Research has been shown that students perform at their best, and that productivity is shown to increase when they feel safe. School’s play an important role in ensuring students physical and emotional needs get met in a safe environment, however there are issues to this day that need to be faced and worked through by the union o f a community of students, parents, teachers, and administrators. I call for a reform on the way we handle school safety procedures/policies and one reasonable approach is the role of preventing future school violence. Violence in Perspective Violence is defined as the use of physical force to harm someone or damage property, school violence is widely known to be a problem where weapons are involved to not only attack other students, but staff as well. To jumpShow MoreRelatedPersuasive Essay On Gun Violence858 Words   |  4 Pagescontinues to grow in our society, is the gun control epidemic. Gun violence in America is a national epidemic. Many people carelessly take advantage of Gun use and manipulate the tool without much thought to any repercussions. 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Accounting for Business Statements of Calpino Honey limited

Question: Discuss about the Accounting for Business Statements of Calpino Honey limited. Answer: Introduction The financial statement analysis helps to determine and evaluates the performance of the company. The financial ratios show the profitability, liquidity, and efficiency of the company. The financial statements and financial ratios estimation provide significant information to the stakeholders of the company (Alexander, Nobes and Ullathorne, 2016). In this report, the financial statements of Calpino Honey limited will be analyzed. The company believes in quality products that are provided to the customers. The company has made considerable efforts to ensure food safety and quality of the systems. The financial report of the company is prepared at the end of the accounting year which provides significant information to the stakeholders. Main context: Return on assets Return on asset ratio is the indicators how an organization is utilizing its assets to generate returns. The ratio shows the ability of the company of utilizing all its resources and generate profitability. Company Name Item 06/14 06/15 06/16 Capilano Honey Limited ROA (%) 7.68 12.11 10.12 The return on assets of Calpino Honey has increased from 7.68% in the year 2014 to 12.11% in the year 2015, but it has decreased to 10.12% in the year 2016. Thus, it shows that the efficiency of the organization of utilizing its assets has been decreased in the year 2016. The higher value of the ratio means that the company can generate returns from its asset resources (Appannaiah, Reddy and Putty, 2010). The change in the ratio is due to the lack in themanagement of all the processes. Themanagement is responsible to utilize all its resources appropriately. The asset categories that should be analysed by the company are PPE, inventory, and account receivable. The property plant and equipment is important for carrying the activities of an organisation. The stock value is also important as shows the amount goods goes out and comes in (Britton and Waterston, 2013). The inventory level should be maintained. The account receivable is also important as shows the amount of due amount collected by the company. All these assets should be analysed before estimating the return on assets. Apart from this, the sales revenue account should be reviewed as it helps to estimate the profitability and the flow of cash within the organization. The increase in sales revenue means an increase in profitability and cash. The Item 06/14 06/15 06/16 Reported NPAT After Abnormals 4619011 7845047 9483463 CA - Cash 1103559 1424491 8695629 NCA - Inventories 0.00 0.00 0.00 CA - Receivables 14922176 20933909 22850501 The financial statements of the Calpino Honey Limited have been shown above. The company prepares the financial statements as per the accounting standards. Financial information The numbers in the financial statements of the organization reflect the real world events. The financial ratios and numbers are derived from the financial analysis help to understand and evaluate the realities of the world (Helbk, Lindset and McLellan, 2010). The performance of the companies can be easily analyzed with the help of the financial information. Accounting policies The company Calpino Honey Limited has adopted new, amending or reviewed accounting standards and the interpretations that are issued by the Australian Accounting Standards Boards has to be followed by the company in the current financial reporting period. The company has applied AASB 10 which describes the new definition "control (Horngren, 2014). The control exists when the organization is exposed and has the right to utilize its power in an appropriate manner. The organization has the power that enables to their activities that affect significantly the returns of the investee. The company follows the AASB amendments to the Australian Accounting Standards and fair value measurement. The standard provides measurement framework with clear objectives to measure the fair value (Rayman, 2013). The company has followed the AASB accounting standard. Net profit The financial ratio of Calpino Honey limited shows the performance of the organization from the year 2014 to 2016. The net profit after tax after abnormals of the organization has increased from the year 2014 to 2015, and again it has decreased in the year 2016. The profit margin shows a decrease in the profitability of the organization in the year 2016. The profit has decreased because the company has not maintained its business operation. The cost has increased and profit has decreased. Item 06/14 06/15 06/16 Reported NPAT After Abnormals 4619011 7845047 9483463 Asset Turnover 1.73 1.76 1.34 Asset turnover Item 06/14 06/15 06/16 Asset Turnover 1.73 1.76 1.34 The asset turnover ratio shows the ability of the company to utilize its asset resources. The asset turnover ratio has increased in the initial period, and again it has decreased in the final year (Parrino, 2015). The ratio shows that the ability of the company to utilize assets has been decreased. Limitations of the financial statements The financial statements provide Signiant information to the stakeholders, but it has some limitations. The transactions are recorded initially at their cost. It can affect the balance sheet as the values of liabilities and assets may change over time. If the rate of inflation is high than the liabilities and assets in the balance sheet appears low as they are not being adjusted for the inflation. The financial report can provide an incorrect view of the cash flows or financial results of the company by viewing at one reporting period (Powers and Needles, 2012). The financial report does not address the non-financial problems such as the environmental attentiveness of the operation of the company or how well it is working with the community. The information in the financial statement provides results about either financial status or the historical result of the business. The environmental, political and economic factors are not considered during the preparation of the financial state ments. Conclusion The financial analysis determines and evaluates the financial performance of Calpino Honey limited. The financial ratios show that the performance of the organization has increased in the year 2015 and it has decreased in the year 2016. The profit margin and ability to utilize its asset resources has been decreased in the year 2016. Themanagement of the company should take appropriate steps to enhance the performance of the company. References Alexander, D., Nobes, C. and Ullathorne, A. (2016).Financial accounting. Harlow, England: Pearson. Appannaiah, H., Reddy, P. and Putty, R. (2010).Financial accounting. Mumbai [India]: Himalaya Pub. House. Britton, A. and Waterston, C. (2013).Financial accounting. Harlow: Financial Times Prentice Hall. Helbk, M., Lindset, S. and McLellan, B. (2010).Corporate finance. Maidenhead, Berkshire: Open University Press/McGraw-Hill Education. Horngren, C. (2014).Accounting. Toronto: Pearson Canada. Parrino, R. (2015).Corporate Finance. Singapore: John Wiley Sons. Powers, M. and Needles, B. (2012).Financial accounting. [Mason]: South-Western, Cengage Learning. Rayman, R. (2013).Accounting Standards. Hoboken: Taylor and Francis.